๐อ๐ฅอ๐อ๐งอ๐ญอ อ๐อ๐อ๐ฌอ๐อ๐อ อ๐อ๐อ๐อ๐ญอ
Itโs important to declutter the word.
To many people read too many things in this category.
Itโs environmentally sustainable, itโs healthier than meat, itโs cruelty- free, itโs cool, itโs innovative, itโs foodtech, itโs a solution to global protein malnutrition.
Granted that the above elements are there in various proportions. I would say these are some of the positive externalities of the space.
But, if you are in the business of plant based meat, to have a scalable and high growth business just remember the fundamental nature of this product.
โ๐๐ญโ๐ฌ ๐ ๐จ๐จ๐โ
For a food business to be highly successful, the most important aspects are :
๐๐๐ฌ๐ญ๐ & ๐๐ซ๐ข๐๐.
1) Develop a product which fulfils the above two criteria perfectly.
2) Find ways for people to taste/ sample the products.
๐๐ก๐๐ญโ๐ฌ ๐ข๐ญ.
๐๐จ๐ฎ ๐๐ซ๐ ๐จ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐ฐ๐๐ฒ!
