𝐏͟𝐥͟𝐚͟𝐧͟𝐭͟ ͟𝐛͟𝐚͟𝐬͟𝐞͟𝐝͟ ͟𝐌͟𝐞͟𝐚͟𝐭͟
It’s important to declutter the word.
To many people read too many things in this category.
It’s environmentally sustainable, it’s healthier than meat, it’s cruelty- free, it’s cool, it’s innovative, it’s foodtech, it’s a solution to global protein malnutrition.
Granted that the above elements are there in various proportions. I would say these are some of the positive externalities of the space.
But, if you are in the business of plant based meat, to have a scalable and high growth business just remember the fundamental nature of this product.
For a food business to be highly successful, the most important aspects are :
𝐓𝐚𝐬𝐭𝐞 & 𝐏𝐫𝐢𝐜𝐞.
1) Develop a product which fulfils the above two criteria perfectly.
2) Find ways for people to taste/ sample the products.
𝐘𝐨𝐮 𝐚𝐫𝐞 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐰𝐚𝐲!